Are you considering offering BaaS to your customers? Or perhaps you’re already delivering the service but wondering if you’re pricing it correctly. Either way, figuring out how to price any service to optimize customer satisfaction and profits is not an easy task and pricing BaaS, due to its nature, presents a number of different options to consider. But which one is the best for you? Read on to find out.
When it comes to providing a new product or service for your customers, pricing can often be a hang-up for getting things to market. Pricing is tricky, there is no sugar-coating it. If your pricing is too expensive, people won’t buy it. If it’s too complicated, people won’t buy it. However, on the flip side, if it’s too cheap, people will assume it has no/low value. There really is a fine line you have to tread between conveying value and staying competitive. These concepts apply to BaaS pricing just like any other product or service. With that in mind, I thought an article covering some of the common pricing models for BaaS would be in order.